SEO stands for Search Engine Optimization. In simple words, SEO is a set of activities, techniques and strategies that aim to increase the site's visibility in the organic (non-paid) results of search engines such as Google.
When you search for a word in Google, Google scans millions of pages in a fraction of a second to show you the most relevant and high-quality answer. SEO is exactly the process of preparing your site so that Google understands what your site has to offer and ranks it first.
SEO is generally divided into three main parts:
1. Internal SEO (On-Page SEO): This section focuses on what happens inside the pages of your site. Including: choosing the right keywords, producing high-quality and user-friendly content, optimizing titles and headings (H1-H6), using image tags correctly, and improving the text structure.
2. External SEO (Off-Page SEO): This section is related to the activities that are done outside your site to increase the credibility of your site with Google. The most important pillar of this section is linking (Backlink); That is, when other reputable sites link to you, Google realizes that your site is a reliable source.
3. Technical SEO: This section is related to the infrastructure of your site. Page loading speed, site security (HTTPS), mobile compatibility, having a site map (Sitemap) and crawlability by Google robots, all fall into this category.
Why is SEO important?
Unlike click ads that stop when your budget runs out, SEO is a long-term investment. By ranking well in SEO, you will attract free, targeted, and consistent traffic from customers who are exactly looking for your services, which will ultimately lead to increased sales and credibility for your brand.