What is the Google algorithm?
Google algorithms are complex systems that help to find and rank the most relevant pages for a search term. In fact, the entire Google ranking system is made of several algorithms, each of which considers several different factors on or off the page. In general, Google updates are divided into two categories: major updates and minor updates. These small updates sometimes occur several times a day, but their effect is not enough for us to notice a particular change. On the other hand, the big algorithms of the Google search engine occur annually and make so much noise that even Google approves the new update and chooses a name for it. Since most of the names of the initial Google algorithms are taken from animals. Many called it Google's virtual zoo.
⏬ Getting to know the types of Google algorithms ⏬
◀️ Google Caffeine Algorithm
One of Google's algorithms is Caffeine Algorithm. It is a website registration and indexing system. After using the caffeine algorithm, the results provided by Google became 50 percent more and more quality. The purpose of creating this algorithm was to completely rebuild search engines to achieve better registration of sites on Google pages and increase the speed and level of relevance in the search results of users. Each update increased the speed of crawling, logging and ranking using the caffeine algorithm. Also, the relevance of search words with user results is another main task of this algorithm. In general, the search results in Google have become more accurate after this algorithm.
◀️ Google Panda Algorithm
When it comes to the types of Google algorithms, the importance of the Panda algorithm is undeniable. Google targets content and sites that have low quality and blocks them. This helps users to access strong and accurate content. For this reason, after the implementation of this algorithm by Google, the rank and traffic of many sites will drop.
Therefore, to avoid the effects of the Panda algorithm, put new and special content on your page.
◀️ Google Penguin Algorithm
Google Penguin Algorithm was a big change in Google search engines. The Penguin algorithm targets sites that have wrong links and excessive use of keywords.
Penguin punishes these pages by reducing the rank and suggests to the site administrators instead of being unprincipled. And fearing the penguin algorithm, focus on the right keywords and links.
◀️ Google Pigeon Algorithm
Pigeon Algorithm is one of the types of Google algorithms whose purpose is local search. The purpose of this algorithm is to increase the ranking of local businesses as a result of Google search. As a result, it is very valuable for people who search for a local topic or activity, as well as increasing the site traffic of local businesses.
The focus of this algorithm is on the geographic areas and destinations that users search for. Pigeon algorithm uses the combination of user search and map to provide pages in Google.
◀️ Google PageRank algorithm
PageRank algorithm is one of the types of algorithms. It is Google that determines the page rank. All the sites that are on the same page are placed on the pages based on a formula.
(PR (A) = (1-d) + d (PR (T1)/C (T1) + … + PR (Tn)/C (Tn
PR (A) :PageRank or page rank
(PR (Ti: Rank of pages compared to page number 1) A) Google is ranked.
(C (Ti: number of outgoing links
d: adjustment factors that are between 0 and 1.
PageRank is a system of algorithms that calculates the link votes of a page from different sources. This algorithm determines which page is more valuable than others.
Google's PageRank algorithm And the text matching technique is used to suggest relevant content to you during your search. Google bots visit the indexed pages randomly and at different hours and change the ranking of the pages.
◀️ Hummingbird Algorithm
If you talk about the speed of one of Google's algorithms, you will hear the name of Google's Hummingbird Algorithm or Hummingbird Algorithm. The whole is designed to understand the whole meaning of the query in Google. Hummingbird focuses on all the keywords.
So it quickly matches the searched phrase with the keywords of the pages.
◀️ Google Mobile Friendly Algorithm
Google has provided a mobile friendly algorithm to speed up site pages and user access. This is one of the main issues for SEO work.
Because it is very effective on mobile search results. Google checks the pages of your site, if your pages are not optimized for use on smartphones, it will have a negative impact on the SEO and ranking of your site.
◀️ Google EAT algorithm< br>
The EAT algorithm stands for Expertise, Authoritativeness, Trustworthiness and is one of the important factors in evaluating the quality of web pages by search engines like Google. This algorithm actually helps search engines to evaluate web pages based on their level of expertise, credibility and trustworthiness.
This algorithm basically works on these principles:
< b>Expertise: This factor indicates the level of expertise of the author or content creator on the topics related to the page.
Authoritativeness: This factor indicates whether Does the page or site have credibility and power in a specific field or not?
Trustworthiness: It means whether the information provided on the page or site is reliable and up-to-date. With this approach, Google and other search engines try to display web pages that have quality, accurate and reliable content higher in user searches. This algorithm is one of the main algorithms for evaluating the content quality of websites in Google search.
*️⃣ The most important site optimization criteria for Google algorithms in SEO *️⃣
☑️ Page Loading Speed: If your website pages have a slow loading speed, you may be a target for Google's algorithm, as fast page loading is one of the factors that contribute to a good user experience. .
☑️ Relevance of content: When creating content, it is better to choose several related keywords and create content related to them. But remember that you should not use too many keywords in the content of the website pages. Have a good user experience and be easily usable on all devices. Link quality: If you want to improve your website's ranking in Google, it is better to use useful and relevant links in the content. Otherwise, you may be penalized for irrelevant and low-quality links.
☑️ Mobile optimization: Google first indexes the mobile version of websites. For this reason, optimizing a website for mobile is one of the most important ranking criteria. They are more trustworthy to others. HTTPS protocol is more secure than HTTP, so having an SSL certificate can help you rank better. » high and "returning users" low to penalize users for poor content. So, it is always better to interact with the website users and keep the "engagement rate" of the website high.