Shiraz, a city with ancient history and a pleasant nature, has always been recognized as one of the most important centers of production and supply of medicinal plants in Iran. Faithful climate, fertile soil and rich native knowledge have made the city an ideal hospital for cultivating and processing a variety of medicinal plants.
1. Herbal supply chain: From farm to consumer
1.1. The importance of effective supply chain management
2. Shahranoush in Supply Chain: An integrated and innovative approach
2.1. Supply of quality raw materials
Shahranoush provides quality raw materials in collaboration with native farmers in Shiraz and the surrounding areas. By providing the necessary training to farmers, the company assists them in the cultivation and harvesting of medicinal plants. Also, Shahrousoush ensures the quality of raw materials with careful monitoring of the cultivation process.
2.2. Modern processing
Using modern equipment and modern technologies, Shahranoush processes and packs medicinal plants. The company offers its products in high -end packaging with high health and health standards.
3.
Shahranoush carefully manages the various stages of the supply chain with a systematic and focused quality approach.
3.1. Cultivation
Seed and high quality seedlings and seedlings
Cooperation with experienced and specialized farmers
The use of organic and stable cultivation methods
Timely harvesting of medicinal plants
3.2. Processing
Drying of medicinal herbs by using appropriate methods and maintaining their properties
Cleansing and separating impurities
Milling and preparing herbal extracts using modern equipment
Careful quality control in all processing steps
3.3. Warehousing
Using good and quality packaging, with the ability to maintain properties and prevent moisture and light penetration
Careful Labeling and Inserting Full Product Information
Wareh
Observance of health standards in warehousing
3.4. Distribution and marketing
Creating extensive distribution networks across the country
Sales of products through chain stores, pharmacies and online stores
Provide detailed and complete information about products to customers
Holding advertising and marketing campaigns to introduce products
4. Conclusion
Shahranoush plays an important role in the development of this industry in Shiraz with an integrated and innovative approach to the supply chain of medicinal plants. By focusing on quality, customer -centric and innovation, the company has been able to deliver high quality and reliable products to customers. Shahranoush contributes to the economic and social development of the region by supporting local farmers and increasing access to quality medicinal plants. Despite the existing challenges, Shahranoush can achieve more success by adopting appropriate strategies and taking advantage of the opportunities ahead and recognized as a reputable brand in the medicinal plant industry.
