The initial idea of chance devices was first introduced in 1968 by the Italian team of Michel Ferrero and his colleagues. Later, a person named William Salis developed this idea in an innovative way in the form of lucky eggs and marketed it. Chance toy was invented from the beginning with the aim of making a device to entertain children. The first lucky ones were chocolate eggs that parents gave to their children on special occasions like Eid.
After 6 years from the invention of the first lucky toy and the ideas that were presented to make it more attractive, finally these toys were welcomed by many people and in 1974 more than 30 thousand lucky eggs sold. In order to attract more customers and make their lucky eggs more visible, the Ferrero team entered into cooperation with big companies such as Disney and Smart and supplied the toys inside the eggs from these companies.
Companies producing lucky eggs decided to remove the chocolate around the egg to avoid such problems. This is how lucky eggs gradually turned into plastic boxes with small toys and treats inside. Now you can see all kinds of lucky toys with different dimensions in the market, which contain exciting and attractive items.