Cheapness of materials
Stone materials such as marble and travertine are mainly used in Roman facades. Access to travertine in our country, Iran, is very simple and at the lowest possible cost. This issue has caused many contractors and house owners to try to kill two birds with one stone, i.e. to build a luxurious and beautiful facade with the lowest cost.
The appropriateness of the Roman facade style with Iranian culture
The style of the Roman facade is very similar to the architectural style of the Achaemenid period, to the extent that by looking at the valuable works of the Achaemenid period such as Persepolis, one can realize this similarity to a great extent. So that the large and strong columns inspire the observer with a sense of resistance and solidity.

Roman stone facade resistance against harsh conditions
The use of hard and strong materials such as travertine, which, unlike many materials such as bricks, show good resistance to different weather conditions. As long as rain and snow do not have a destructive effect on the Roman facade.
Distinguishing the building with a Roman stone facade
Roman facade plays its role in highlighting the building in an area in a good way.