Hypermarkets are a large retail store that consists of various stores and are sufficient to meet all the daily needs of people, such as food, hygiene, household appliances, clothing and the like; A combination of a supermarket and different shops. In hypermarkets, similar products from different brands are placed next to each other so that the customer can easily compare different products and make a better decision. In addition, the products of each shelf have price tags and discounts that help you buy the right product depending on your budget. Give the location to your customers. In fact, instead of visiting different stores, customers can buy all the daily goods they need from the hypermarket at a discount.
Characteristics of a hypermarket
As mentioned, a hypermarket is a store that provides household appliances and basic needs such as food, home appliances, kitchen appliances, groceries, etc. under one roof. The main features of a hypermarket are the following:
Self-service: Hypermarkets operate in the form of self-service. In the sense that customers move in the store to find the goods they need and choose them without the need of the seller's intervention.
Wide operational scale: Hypermarket in It operates on a larger scale than a supermarket and sells a variety of goods in large quantities. Bulk purchase: Hypermarkets are purchased in bulk and directly from the factory. Affordable prices. And with a discount: Since hypermarket goods are purchased directly from the factory, the products of these stores are offered to customers at a lower price than the market. Also, almost all products of hypermarkets have periodic discounts that make the purchase process easier for customers.
Placement outside the city: Due to the volume of operations, hypermarkets need a lot of space for stores, parking and storage, which usually does not exist in the city. Also, these stores are associated with a lot of traffic for their surroundings (especially on weekends) and for this reason, they are mainly located outside the city.