set up food preparation in 10 steps
1- Choosing the type of catering In the first step, you should determine what type of kettle you intend to set up. For which institution or organization are you planning to prepare food? You can make your catering setup more transparent. The most famous type of catering in Iranian cities is "classic catering". In Classic Catering, all kinds of chalukbabs, chaluk stews, foods and traditional Iranian dishes are served. It is interesting to know that a relatively large number of caterers prepare and serve fast food dishes such as fried chicken, burgers, pizza and pasta to their customers. But remember that the nutritional value of classic caterings is higher than fast food caterings.
2- Estimation of catering costs At the beginning of any business, an initial capital is required. In setting up catering, initial funds are needed to rent a shop, buy catering equipment, buy raw materials for food preparation, cook's salary, advertising, etc. These things should be taken into consideration, taking into account that you will have approximately three months of time in terms of cooking and the expenses will be calculated from your capital. To buy catering equipment, we suggest consulting and contacting the experts of companies that range from zero to a hundred. They design, set up and equip catering in a specialized manner and according to the amount of your capital and the dimensions of the restaurant and your vision for your business, they provide you with the equipment at the lowest cost and in the best possible time. In addition, despite these companies, you no longer need to buy very expensive or low-quality second-hand goods.
3- Choosing a place to start catering One of the most important issues for setting up catering is choosing the right place. A suitable and frequented place can make your business very prosperous. But instead, choosing the wrong place will cause your project to fail. In the meantime, you should also pay attention to the type of service you provide. You may face the problem of parking space for customers. Either you have not chosen the right target area for food outside or you are so far away from the industrial companies that are your main customers. Therefore, it is very important and vital to know the situation of the region.
4- Provision of equipment needed for catering The next and very important thing is to buy outdoor industrial kitchen equipment. Equipments such as: gas stove, industrial rice cooker, industrial grill, sink, hood, etc. Choosing the right mediators will leave. Of course, remember that companies have different grading in this field. In short, the equipment required to set up catering is the following: Ovens, separate ventilation, industrial food processor, industrial mixer, slicers, food preparation counters and material cutting boards, industrial freezers and refrigerators, industrial microwaves, ice makers, gas and electric grills and sanitary equipment, material storage shelves, serving dishes food, food storage container, washing sink, showcase refrigerator, steam table, washing tools and industrial knife and scissors sharpener.
5- Targeting The most important part of running a successful business is having a goal. You should know the purpose of creating your catering business. For this purpose, design a big and long-term goal for yourself, along with some small and short-term goals. Try to achieve your small goals because you can't travel a hundred years overnight. Then after passing your goals, you will reach the final goal and success in your business. 6- The presence of a decoration designer among the personnel Many caterers also provide services in addition to preparing food for ceremonies and celebrations. The presence of a decoration designer in catering to create this type of special ceremony can put you one step ahead of your competitors. Decoration design is a forgotten option in most catering companies. It is true that the quality of the food is in the first place, but we must not forget that a customer in person also attracts many other customers and should not be neglected. Therefore, the proper design of the kitchen is very important.
7- Catering menu for industrial companies or individuals?!
Menu design based on your goals in business And the work must be done. Do you intend to deal with a limited number of daily orders or do you plan to order food for organizations and companies? Based on this, your design and pricing should be different.In your menu, you should have photos of the dishes along with their content descriptions. And based on this, you should have two price models in your menu. One price for your daily customers and another price for organizations and assemblies. Remember that all your profit is in working with industrial companies, organizations and assemblies and major orders. In fact, by targeting industrial companies with low profits and large orders, you will increase the lifespan of your catering. This is the best strategy to start a successful catering business.
8- Packaging One of the duties of a successful caterer is to send hot food with proper packaging to the customer. Usually, the customer expects fresh food to be delivered to him with stylish packaging and for free. On the other hand, you must deliver the orders on time. For this purpose, use motor pickers with the right shape and appearance and with the right handling. It is very high that a bad handling of a motor courier will cause a customer to stop buying from you no matter how good your food is. 9- Hiring food preparation staff Hiring experienced workers in food preparation to cook the best and highest quality food is one of the most important issues. Having an experienced workforce and professional staff such as an experienced cook, an accountant who knows how to work, and a person responsible for accurate and intelligent purchasing will increase your work efficiency. To set up a successful catering service, all aspects of work must be considered like a precise machine. 10- Effective advertising and catering marketing Advertising is one of the most important parts of a business. By printing new and diverse tracts, you can find the number of your daily customers. But this is not enough. Today, cyber space is a very easy and productive environment for advertising. For this, set up an Instagram account for your business and post content, photos and videos of your food. Stay up-to-date and boost your business with daily content updates on virtual pages.