Features of cosmetic products
1- Having good raw materials
The first important feature in the success of a cosmetic brand is the raw materials they use in making their products. This is one of the most important features in choosing many of these products, because the consumer does not want to harm his skin in any way. Some raw materials used in the preparation of cosmetics cause allergies. In addition, sometimes excessive use of some products can cause skin dryness and acne.
If you have sensitive skin, it is recommended to avoid products that contain alpha hydroxy acids in their ingredients. Instead, look for products that smooth out wrinkles while delaying the signs of aging.

2- Brand credibility
A reputable brand should always be the leader in producing innovative and of course high-quality products and use high-quality raw materials that are safe for the skin in the manufacture of its products. When a brand gains its credibility in the market, it means that you can rely on that brand as a reference for purchasing cosmetics and health products. These brands design and manufacture their products through numerous tests as well as in well-equipped laboratories so that no damage is done to your skin.
3- Variety of products for all types of skin and skin color
Reputable and high-quality brands in the field of cosmetic products care about diversity in cosmetic products as well as the suitability of products for all types of skin and skin color. For skin and hair care, you should go for products that are made according to your skin and hair type, and a reputable brand in the market should pay special attention to this issue. For example, if you have oily skin, you should use products that are oil-free so that you can reap the benefits and not harm your skin. Or if you have dry skin, you should not use products that double the dryness of your skin.
4- Proper packaging and appearance of products
Among the other characteristics of cosmetic products, we can mention their packaging, appearance and scent. Quality and original products do not smell bad, pungent and rotten at all. Unless it's been a long time since their expiration date.
Good cosmetic products should be hypoallergenic (cause less sensitivity) and anti-acne. In other words, minimal allergenic substances should be used in the manufacture of these products. In addition, quality products do not close the pores of the skin and do not cause pimples on the face.

5- Research and development
Quality cosmetic products on the market are made based on scientific evidence obtained through clinical trials and research. In other words, for the production of each product, several researches and tests must be done in order to achieve the best results and make sure that the products are most effective.