Business card is the most important and the smallest advertising tool that shows the customer the ways to maintain this relationship after communicating with the audience. The importance of the business card became clear in the 17th century in England. At that time, business cards were designed in the form of a map and a sketch so that the audience would never lose the person's shop. Since the seventeenth century, the use of business cards flourished and in 1870 it became the most popular advertising tool. Even today, business cards have kept their mission and are one of the important tools of brand introduction and exchange of communication channels of companies.
In all online and offline communication, the company's marketers must present the company's business card to the audience. Business card is the first communication tool that is given to the audience. Business cards, if designed well, can have an amazing impact on your business. Business cards are given directly to the audience in the company, store, on product packaging, exhibitions and seminars, emails, etc.
Business cards are a tool to create opportunities, which can be a new job, can be a great business partnership, or can bring you an advertising opportunity, or more simply, generate income. And you will be done.
Raha Graphic advertising company can help you have a special and management business card suitable for your brand name by designing and printing the most creative and special types of business cards. Suppose you are going to communicate with an audience, first You have to introduce yourself, describe your business and introduce your goods and services if the audience is welcome, but finally you have to exchange your contact information with that person. In this situation, the business card is not an advertising tool, but a way to maintain communication. This business card saves time, makes you look more professional, and in the first meeting you are shown as an experienced person, and you are registered as a reliable person in the mind of the audience.
The effect of business cards in advertising
Creating brand awareness to the audience and providing the necessary information regarding the brand or specific products and services
Inviting people and encouraging them to buy and turning them into potential customers
Creating a reminder in the audience's mind and Consolidation of the brand's position
Because they are small, business cards can circulate among people and convey the same messages to whoever reaches them.
In order for business cards to have the aspect of brand advertising, the brand name, company logo and company communication methods must be recorded on them at the time of design. Since business cards are reasonably priced in design and printing, they are cheaper and more effective than other advertising tools. The effect is more expressed because business cards, as they are usually given to the audience in face-to-face communication, create a sense of intimacy in the audience and increase trust in the brand. On the other hand, business cards are portable and easy to move, and their dimensions are such that they fit easily in wallets, pockets, etc., and can be kept for a long time.
The mission of the business card is to introduce the brand and maintain a relationship with the customer, and it is not supposed to introduce products and services. For this reason, the type of business card marketing and advertising is usually considered indirect. For marketing, it is not enough to have a beautiful and creative business card, the way to exchange a business card is as important as its design and printing.
In order for a business card to be effective, it is better to make an introduction first and give a short information to Give the contact and then hand over the business card. Always carry a business card with you. Do not crumple the business card, do not hold the business card upside down. Don't hold the business card with two fingers and present it with both hands. Do not give the business card to someone by force and place it in the right place so that it can be seen. All these factors will make your business card more effective in the mind of the audience and the advertising mission of your business card will be fulfilled.