Pure gold is very malleable
Pure gold is mostly not used in jewelry making because of its softness. Keep in mind that good quality jewelry is made from highly durable metals or materials that ensure that the jewelry can easily stand the test of time.
Since pure gold is too soft, to The comforter bends and has scratch marks within moments of holding it. This will be a significant challenge during the production process. There is also the fact that the softness of 24k gold makes it very difficult to work with. Therefore, 24 carat gold can only be used for keeping in a safe (like bars) and cannot be used for consumer jewelry.

It is easily scratched
Another problem with pure gold is that it scratches easily because of its softness. Now, when it comes to stunning and highly desirable jewelry, the luster of metal or plating is what many people love. But with pure gold, 24k gold pieces look shiny and shiny for a very short time, as long as you don't touch it or expose it to things that will scratch it. Since this is impossible, functional jewelry created from 24k gold is rare and you will hardly find such jewelry unless you place your custom order with goldsmiths.
It is expensive
Apart from its performance, there is the fact that pure 24 carat gold is very expensive and if it is to be made into jewelry, it is out of reach for most people. With a small market for such jewelry, it does not make sense for jewelers to make jewelry made of 24K gold.
We must remember that fine or fine jewelry is essentially an investment for most people, and a worthwhile investment should last. 24k pure gold doesn't match durability versus purity, especially when you consider the price tag.

🔰 It is impossible to decorate jewelry made of 24 karat gold
Thanks to its malleability, pure gold can be used to make all kinds of jewelry and parts included in electronics and all kinds of gadgets (not just phones and computers). This is thanks to the high electrical conductivity of pure gold.
Unfortunately, pure gold does not have the same level of performance when it comes to jewelry making. These gems are malleable and are quite soft to hold diamonds, sapphires, emeralds, etc. If the support base of these precious stones is made of pure gold, it will be lost or bent out of shape very soon after purchase.

🔰 Hard metals are preferred in making jewelry
There is no sense that after buying expensive gold, it loses its shape within a few days. We all know jewelry that falls apart within minutes of wearing it for the first time, and we can agree that we don't want anything from that, especially when you have to shell out a lot of money for jewelry. Spend.
This applies to 24k gold jewelry, which is why it is avoided for everyday jewelry. Instead, gold alloys made from gold alloyed with other metals are used to create stunning jewelry.