☑️ What is the difference between a café and a coffee shop?
kCafe and coffee shop are so similar in the word that you may think to yourself that this is just creativity in word processing or playing with words, but the reality is that these are very different in terms of the food served, the menu, the decor, etc. have brought Day by day, cafes and coffee shops are trying to get more and more close to the ideal identity of cafes and coffee shops by creating a more suitable space. At the beginning of this content, we will discuss the difference between cafes and coffee shops, which should be mentioned in this regard. There is:
Café and cafe culture and coffee shops in Iran Every day it is settling down more than yesterday, and the number of people, especially young people, who are becoming more familiar with the customs of this culture, is increasing. Maybe in the past few years, we saw 3-4 coffee shops or cafes in one place, but Today we see 3 to 4 cafes in one street and this shows that people are very welcoming.
1- Fantasy and Commercial Coffee Shop:
Usually places where you can drink or easily drink, which can be found in abundance in arcades and chain stores. Temporary spaces and decorations are not provided for it, and with simple signs and simple facilities
1-Traditional and semi-commercial caffeine:
Usually spaces that are desired and cared for by the society because of their antiquity and history, these cafes are usually found in the old parts of a city. Few of the fancy and commercial coffee shops are more advanced in terms of equipment and usually keep their old structure.
But basically, it is more suitable for a place like a small restaurant!
Regarding the difference between a cafe and a coffee shop, I must say that a coffee shop is something between a cafe and a restaurant, where both coffee and various drinks are served, as well as hot and cold food. Since the spread of coffee, the coffee shop in Iran has been a place to serve coffee and meet customers and people, and a place to read poetry and books. For this reason, from the very beginning, the arrangement and decoration of coffee shops is arranged in a conversation-oriented and round-the-clock manner. In the type of coffee shop arrangement, tables and chairs can be designed in front of the coffee shop and in the open environment and terrace so that customers can enjoy the food they ordered more with a better mood and fresh air.
In coffee shops, they place the menu on the table and the waiter comes to the table to take the order and takes the order, and usually the fee is paid after the order is placed. In the coffee shop, the number of personnel is more than the cafe according to its size. And its cost is more expensive than that of a cafe due to the cost of personnel and its location and setup, and of course its cost is less than a restaurant.
Coffee or its accessories are sold in the coffee shop, but only coffee is served in the cafe.
Tips to recognize a professional coffee shop:
smelling the smell and aroma of well-roasted coffee, upon entering the coffee shop instead of any other smell
Serve a professional espresso.
Make the cappuccino foam properly and professionally and easy to eat separately from the coffee.
Before delivering the order, sharpen your ears to hear the sound of the coffee grinder, which is a sign of the professionalism of the coffee shop, because if the coffee is ground immediately before brewing, the coffee will be more delicious.
The same as the famous proverb "suitability of container and container". Any type of coffee should be served in a suitable cup or mug, and food should be served in a container suitable for the type of food.
☑️ Cafe:
☑️ luxury and bourgeois cafes:
They are usually old and relatively new spaces where the aristocratic and wealthy classes are present, and they are usually ceremonial and completely prestige-oriented, which is intended for showing off and narcissism and attracting attention among this affluent class, and usually the decoration
They are expensive and labor intensive. Perhaps the term "bourgeois cafe" is close to this type of cafe.
☑️ bourgeois and subculture café:
This type of traditional cafes are mostly built in the field of branding and introducing themselves as a single cafe, and classes such as famous artists and Rich sportsmen and cultural petit bourgeois are welcome. Relatively luxurious and so-called extravagant places for decoration and furniture and the like... and mostly they want an identity to be introduced (branding) and be famous in the society...
☑️ Student Cafe, Cultural:
Cultural cafes that are simpler and with a student approach and attract more than brand introduction and exorbitant costs for decor and attraction of famous people Common passers-by of the society and decorations that usually hang the photo frames of famous writers and directors on the wall and are present in the main spaces of the city, and a relatively lower cost is paid for drinks and fast food. Usually, poetic and artistic conversations are held in them, and they are more customer-oriented than audience-oriented.
☑️ Author (Special) Cafe:
There are cafes whose appearance characteristic of their name and logo and sometimes their advertising and cultural slogan can distinguish it from other categories of cafes. Usually, differentiation is desired in the way of treatment and activities in these cafes. They are far from the fringes and usual events of a cafe, and the role of ideology and thinking can be seen in them, and more intellectual and mental basis waves in them. They usually distance themselves from mere idealism and are far from ceremonies and luxuries, and focus on space and look, and are audience-oriented rather than customer-oriented. These spaces may not be found in every region, and thinkers and people of thought are usually present there, and even for playing music in their hall space, they consider musical ear caress and listening aesthetics as the basis. They have their own decorations and maybe they are far away from the rules and principles of a standard cafe, and with new and intellectual events, they always represent an intellectual and spiritual atmosphere for the audience rather than a hangout or a permanent place for physical presence. In Moin dictionary, cafe means all people, and in Dehkhoda dictionary, it means a public place to sit and drink coffee, tea, etc. But the cafe in its general sense is a place where people can go alone or with their friends and trainmates to have tea or coffee with cake. Sweetness is present in it. Cafes are not supposed to be lonely, but they can be a cozy environment for mental and spiritual solitude. Another difference between a cafe and a coffee shop is that cafes become hangouts more often than coffee shops, and this is due to the space and atmosphere prevailing in the cafes.
☑️ What are a good and professional coffee shop?
☑️ 1- Quality of coffee:
The first and most important factor that affects the value of your cafe is the coffee you give to the customer. Very important factors in the quality of coffee from the coffee beans you prepare to coffee machines and professional baristas, all of them are among these factors. Investing in quality and necessary devices is a very important issue that you must pay attention to in order to have a good coffee shop.
☑️ 1- Comfortable furniture and seats:
Observations show that many cafes consciously use chairs that are not comfortable. Behind this issue, there is a thinking based on the fact that when the customer's seat is not comfortable, he will leave the cafe sooner and the next customer can replace him. This view is very wrong. At first glance, it may seem that it is an economic thought, but the most important factor in the success of a coffee shop is the convenience and comfort of the customer. A factor that can be realized in the long term and by observing the financial turnover of the cafe. Because the customer will visit the cafe where he felt comfortable the first time for the second and subsequent times.
1- High-speed Internet accessibility:
Many people are interested in spending time in a cozy and quiet place away from home and work environment. Today, with the increasing expansion of the online world, many businesses and daily affairs are done online and even through mobile phones. Observations show that people tend to spend their time in a place where they are comfortable and can follow up on their daily affairs while having coffee or a meal. It is still observed that many cafes do not have the ability to access the Internet, and those that do have this ability, most of them do not have a high connection speed for all customers.
☑️ 1- Good and affordable food:
The coffee shop is an informal place that you can visit with a group of friends or alone and spend your time there. Have fun. What people expect is that they can easily go to their favorite cafe at any time and have a good and hearty meal there. without worrying about its high cost and wanting to plan for it in advance. So it is very important that your menu prices are chosen very intelligently.
1- Library with good journals and books in the world:
From our point of view, a cafe where a collection of good books and magazines are available to people has a special privilege compared to others. is . Many customers are interested in spending some of their free time studying in a quiet cafe, and if your cafe provides this opportunity for them, they will become your regular customers, and one of the characteristics of a good coffee shop is attention. to this factor.
☑️ 1-Excellent environment:
According to the statistics observed from the research, having a combination of calmness and noise in an environment is one of its success factors. Sometimes We go to the cafe with the purpose of spending some time for ourselves and doing personal things, and sometimes with the purpose of seeing people or socializing with friends. Your cafe should have a comfortable and friendly environment. Among the reasons that have made Starbucks successful and popular among people is its environment. Starbucks is not only a place to have coffee, but a comfortable and public place for interaction, socializing and relaxing away from home and work environment.
1- Creating a concept, brand and slogan:
Your name and your logo represent you. So be very careful in choosing it. Leave your logo design to the hands of professionals in this field. Also, choose an attractive slogan for yourself. Do you remember how you felt the first time you saw a glass of smooth coffee? "You will feel better soon." A sentence that gives the customer a sense of welcome every time he sees it.
