Today, people are looking for places that have a high environmental quality, they like an attractive, clean, sparsely populated and pollution-free environment. Increasing awareness, promoting justice and development, improving the quality of life, high quality of experience for visitors, maintaining the environment with sufficient quality, all these are the goals of sustainable tourism. The purpose of this research is to investigate the mixed effect of tourism marketing to attract eco-tourists in Aras Free Zone. The current research is applied in terms of purpose, descriptive in nature, and survey in terms of method.
The statistical population of the research is made up of the visitors of Aras Free Zone, whose number is unknown due to the lack of accurate statistics, and there are 80 people Simple random sampling method was chosen as a statistical sample. In order to collect the data of the research, a questionnaire on the mixed effect of tourism marketing has been used to attract tourists, and its validity has been obtained with the approval of experts. The results of the research showed that all seven marketing mix elements (price, product, planning, promotion, people, place and price) have an effect on attracting natural domestic tourists of Aras Free Zone. The main purpose of this article is to describe the concept of marketing, marketing strategies, concepts of ecotourism tourism and its importance.
Considering the geographical location and historical background of Aras Free Trade Zone in the field of trade and providing services with neighboring countries, there is no doubt about the success of the region in terms of economic, commercial and industrial development, because this region, like most free trade zones, provides services. It did not start from zero, and in this context, before the collapse of the Soviet Union, Jolfa was considered one of the important gates of Iran's economic life.