1. The showcase of a jewelry store should always be beautiful, attractive and varied, and the work space and the inside of the showcase should be changed regularly because the customer is always looking for new and innovative works, rather than the best, newest and rarest. and have the most unique purchase of gold and jewelry.
2. To attract customers to the shop, bright signs and neon lights can be very effective and attract customers' attention if they turn off and on slowly and with a moderate time interval.
3. Do not use moonlight fluorescent lamps under any circumstances, because such lamps make the color pale and weaken the effect of the ornaments and change their harmony with the skin and face and cause discolouration.
4. Never use red lights because this color angers the customers who have come to the store to choose jewelry and makes the customer leave the store as soon as possible even without choosing the desired jewelry.
5. In short, happy, pleasant and relaxing lights such as blue should be used as much as possible, and it should be noted that this light should not shine directly into the customer's eyes because it will cause the customer confusion and anger, and he will inevitably leave the shop.
