Dates are considered to be an export and currency-earning commodity in our country. European countries produce this product in a limited way due to the climatic conditions of their country, and this amount does not meet the needs of the European continent. Therefore, they have to import this product from other countries. The stylish packaging of dates has a significant impact on the choice of these countries to import dates. Currently, Tunisia and Algeria have a large share in the export of this product. As a result, in order to export it better and not fall behind the strong global competitors that exist in this market, you should pay attention to special points in exporting this product.
One of the most important points is the optimal design of the packaging. The design of date packaging should be such that in addition to preserving the product in terms of hygiene, physical and chemical, the design and graphics of the packaging should also be special. to attract the attention of domestic customers and consumers of other countries.
Many companies in Iran are competing with each other on this issue and each of them is trying to enter the competition market with new ideas in the export packaging of dates. take hold
Export date packaging
• Palm protection
Protection of dates is one of the main goals of date packaging, because the basic packaging of dates prevents temperature, humidity, negative pressure and other factors from affecting it. Therefore, producers should be careful in choosing the packaging material for packing dates for export, so that the quality of dates is not damaged during long distances.
• Providing information
Dates are an edible product, and therefore the storage conditions and the duration of its consumption are of great importance, and these items should be included in the export date packaging so that the consumer knows at what temperature to keep the dates and at what time. It can take a while. Providing consumption information is one of the important things that should be taken into account, which does not only include the duration of consumption, and product information, such as the amount of calories and sugar, should be comprehensively provided. This makes customers trust the product and buy it with peace of mind.
• Date marketing
As we said, in addition to Iran, Arab countries also export dates, and in order to be able to offer their dates in the world market, Iranian producers must perform best in marketing. Packaging is one of the most important methods in marketing. If the packaging design is in accordance with the current packaging structure and special and unique designs are offered in the international markets. It can be seen that this type of packaging is more popular with the audience.
• Specific signs for packaging
Exported dates go to countries whose language is different from Iran, and for the porters to understand how to move the goods, it is better to include suitable abbreviations on the packaging. For example, the umbrella sign is one of the things that is placed on the package of export dates, which indicates that the package should be away from moisture. Putting signs on the packaging of export dates is more important because it is edible, and producers should pay attention to it.