Food truck or "food truck" is a new concept of mobile business that has been highly welcomed in recent years all over the world and recently in Iran. This idea is a combination of street cooking, creativity, and entrepreneurship with medium capital and allows its owners to offer diverse and special foods in different parts of the city.
A short history
The first food trucks were created in America in the early 20th century. Trucks that served food to construction workers or festivals gradually evolved into modern food trucks with artistic designs, varied menus and personal branding. This trend entered Iran seriously from around 2010 and today we see its significant growth in cities like Tehran, Shiraz, Mashhad and Kish.
Food truck business model
The food truck business, unlike fixed restaurants, focuses on mobility, attendance at events, and street customers.
The revenue model usually includes:
- - Direct sales of food and drinks;
- - Cooperation with festivals, bazaars and exhibitions;
- - Personal branding in social networks (to attract sponsors or virtual sales).
Profit margins for food trucks can range from 30 to 60%, depending on the location, menu, and cost of fuel and ingredients.
The stages of setting up a food truck in Iran
Getting the right car:
Usually a van or light truck with enough interior space for a stove, refrigerator, and sink.
Decor and branding:
Impressive coloring, logo, team Uniform, and smooth menu.
Obtain permissions:
- - Health license from the University of Medical Sciences
- - Mobile activity license from the district municipality
- - Civil liability insurance
Equipment supply:
generator or power source, liquefied gas, ventilation system, disposable container compatible with the environment.
Advertising and media:
Using Instagram, Google Business Profile map and participating in street festivals.
benefits
- - Less initial capital than a fixed restaurant
- - Easy to move to high-traffic areas
- - Attractive to the young generation and tourists
- - High operating profit due to low rent
Disadvantages and challenges
- - Limited space for cooking and storing ingredients
- - Dependence on weather conditions (rain, heat)
- - Permanent need for local permits
- - Difficulty in providing electricity and fuel in some areas
The secret of the success of food trucks
Food trucks are a symbol of creative, low-cost and youth-friendly business that can become a successful and profitable brand with proper planning, compliance with hygiene principles, and use of digital marketing.
