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What is building a replica of a tower and a residential complex in Tehran and what is its use?
- Providing professionalism to the employer and investor and increasing trust in the project
- Helping design decisions by actually observing proportions and spatial relationships
- Better display of design phases from idea to final design
- Strengthening marketing and sales in sales offices, exhibitions and project introduction events
- Showing the effect of the project in context Urban, especially in sensitive and dense areas of Tehran
Key advantages of mock-up for towers and residential complexes
1) Clarify and reduce risk
2) Display real scale and proportions
3) Strengthening the professional presentation and branding of the project
4) Assisting in sales and marketing
Types of replicas in tower and residential complex projects
Conceptual model
Massing Model
Presentation Model
Replica of the site plan and urban fabric
Scale in the construction of a replica of a tower and a residential complex in Tehran
Materials and techniques in making professional models
- Plexi and acrylic for transparency, glass facades and a modern effect
- MDF and engineered wood for the main body and flat surfaces
- Foamboard and compressed PVC for clean and light volume
- 3D printing for complex details, curved forms and elements Special
- Lasercut for accurate cutting, regular lines and repeatability of components
- Specialized colors and coatings to get closer to the real material of the project
Lighting in the replica tower and residential complex
- Internal lighting to display units, lobby and key spaces
- Ambient lighting to emphasize the volume and facade
- Lighting of paths and areas to show movement and access
- Intensity and color temperature control to get closer to the real feeling of the project
The standard process of building a replica of a tower and a residential complex in Tehran
1) Receiving information and determining the goal
2) Choose the scale and level of detail
3) Preparing files for production
4) Making components and assembly
5) Finishing, color, texture and landscaping
6) Light installation and quality control
Features of a professional model for Tehran projects
- Accuracy in proportions and scale without distortion or destructive simplification
- Clean execution including precise cuts, neat edges and assembly without annoying seams
- Spatial legibility especially in complex sites and multi-block projects
- Coordination of color and material with the architectural concept Project
- strength and durability for transport and use in showroom or sales office
- purposeful details not gratuitous clutter; Each detail should explain something better
The role of Secret Design in the construction of a replica tower and residential complex in Tehran
- Architecture-oriented look at the mockup, not just a workshop look
- Combining precision manufacturing technologies with clean hand finishing
- Attention to the presentation story: how the mockup makes the project more understandable to the audience
- Sensitivity on important details such as entrances, lobby, facade, and landscaping