Advertising signs should be such that they leave a lasting and lightning effect on the customer's memory; So that when the viewer leaves the place after reading it, he will still think about the ad and its topic. Billboards should be readable in a very short time. While the people in the car pass by a billboard at high speed, the passengers should be able to read it or get the intended message quickly. For this reason, in this article we have given some tips about the characteristics of effective billboards.
Choosing the right place for the advertising board Choosing the right place for renting an advertising board is very important. There are different types of billboards. Fixed and digital boards have different uses. In places where the audience makes more stops, such as intersections or busy freeways, using digital signage can be effective. This advertising method can be used in places where the audience can stand and look at the message, but fixed billboards can be installed in places where the movement of the audience is more intense. Visual appeal in the design of panels If this advertisement is going to be in the way of those who are passing by on foot and thus have more opportunity to pay attention to the advertising message, we can use more written symbols, but if our audience is riding in a vehicle, it is undoubtedly more possible. There is a design to attract his attention, and relying on visual cues can lead to more success. Environmental advertising needs more visual appeal. Maybe in some other types of advertising, a written or audio message has a high impact on the audience, but in billboards we need an attractive and surprising element that can attract our moving audience.
The speed of message transmission in billboards The speed of message transmission is the first word in environmental advertising and its importance is the most. The message should be conveyed quickly to the audience. This becomes more important when creating an ad for an audience that is moving on highways or streets. If we are going to attract our audience among the mass of messages in front of him, we must choose a way to make advertising boards that convey the message to him at a glance. The advertising board should not be too crowded and using empty spaces sometimes helps us more than including a large amount of content. The advertisement must have a focal point that attracts the most attention of the audience.