Dates are one of the most ancient known fruits and due to their amazing properties and innumerable benefits, they have found a special place among the people of the world, and as a result, we are witnessing an increase in the demand for dates all over the world day by day. Currently, most dates are produced in Islamic countries such as Iraq, Iran, Saudi Arabia, Oman, etc. European countries produce this product in a limited way due to the climatic conditions of their country, and this amount does not meet the needs of the European continent. Therefore, they are forced to import dates from producing countries. Attractive and luxurious packaging has a significant impact on the choice of these countries to import dates.
Importance
The importance of packaging today is not hidden from anyone, and we know that packaging is not only for protecting the product, but it is very important from the point of view of marketing and customer attraction. Before, the design and type of packaging of a product was not very important for the buyer and most of the products were presented to people with fixed and repetitive shapes and models. But gradually, the packaging of goods and products has become very important, and besides, customers and buyers pay more attention to the beauty and appearance of the product or the product they intend to buy than anything else. On the other hand, according to the current conditions and the spread of the Covid-19 virus, the purchase of packaged food has also increased among people.
Packaging of export dates
Iran is now considered one of the largest date producing countries in the world, and in the field of export, it is also among the 3 countries with the largest amount of date exports in the world. Therefore, in order to not fall behind the powerful global competitors and increase its value, we should pay special attention to the packaging of export dates. In the field of selling and exporting products, especially food products such as dates, in order to increase its value, suitable packaging and containers should be used to store dates. Unfortunately, the producers of this valuable food still do not know the real value of dates and export dates much cheaper than their real price. At this time, it is possible to take over the global date market only with a basic and attractive packaging. The design of date packaging should be in such a way that in addition to protecting the product in terms of hygiene, physical and chemical, the graphic design and packaging is also special; To attract the attention of both domestic customers and consumers and buyers from other countries. In order to increase our level of penetration and increase sales, we have no choice but to improve the packaging, and we have to use luxury packaging for export dates.
