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Fomen traditional cookies, souvenirs of the north, in Hiva's cookie maker

Fomen traditional cookies, souvenirs of the north, in Hiva's cookie maker

Hiva cookie baking

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Foman cookie is one of Iran's traditional cookies, which has been produced in Foman city for a long time and is known by the name of its origin, Foman. This delicious souvenir is the product of the work of the women of this region, which was cooked at home in the past. This product has always been cooked traditionally in brick ovens since many years ago, and with the passage of time, the centers of supply and supply of the product have increased and the type of cooking has changed. Foman cookies are a type of cookie with nuts, which consists of two layers. The inner layer is completely different from the outer layer and contains walnut kernels, cinnamon, cardamom, sugar and (animal) oil. It is engraved on it with a seal-like device.

The major consumers of this product are three categories:

1- Iranian tourists: who prefer to take a beautiful, appropriate and representative package of this region as a souvenir and do not care about the price difference of a stylish package and demand new packages And they are creative.

2- Inner city and provincial consumers: These people try to buy quality cookies because of their knowledge of reputable places and the packaging for them from It has less value. Most of the time, this group discusses and negotiates to pay for the package, but some of these people care about the package and prefer to buy the product with the package, but they do not give an opinion about the package to the seller. 3- Foreign tourists: This group of people often buy individually and consume in the same place or on the way, and are less attracted to packaging. Because the available packages contain ten cookies and a tourist does not buy this amount and prefers to eat this cookie as a special product of this region in its purest state, i.e. hot and after baking. Of course, there are also people who are attracted by seeing the touristic places and history written on the package and decide to buy a package of 10 products.

Frank Latifi

Frank Latifi

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